Copyright (C) HANLA IMS co.ltd. All Rights Reserved.
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Brand Indentity
HX presents innovative solutions and
infinite scalability through “XROSS” and “EXPERIENCE”.
SYMBOL MARK
HX is the integrated brand of HanlaIMS, offering innovative and differentiated solutions through “XROSS” and “EXPERIENCE”, emphasizing limitless expansion and distinct presence in the market.
The 'X' symbol embodies HX’s core story, representing infinite possibilities and progress. The bold and linear logotype expresses the brand’s trustworthiness and strength. The 'X' element conveys various intersections and collaborations, reflecting the image of a trusted partner.
The blue color symbolizes stability and reliability, while red represents innovation and passion. This strong contrast harmonizes with HanlaIMS’s CI, effectively showcasing the brand’s dynamism and progressive spirit.
Color Usage
The HX BI uses only two dedicated colors to clearly convey the brand’s identity and values.
The strong contrast between these two colors naturally aligns with HanlaIMS’s CI, while effectively expressing HX’s unique identity and future-oriented vision.
Color System
The main colors representing HanlaIMS are HX Blue and HX Red,
while the supporting colors include Green, Gray, Sky Blue, and metallic print colors such as Gold and Silver.
HX Blue #004ea2
C94 M74 Y8 K0
R0 G78 B162
HX Red #d7000f
C20 M100 Y100 K0
R214 G0 B15