HX is the integrated brand of HanlaIMS, offering innovative and differentiated solutions through “XROSS” and “EXPERIENCE”, emphasizing limitless expansion and distinct presence in the market.
The 'X' symbol embodies HX’s core story, representing infinite possibilities and progress. The bold and linear logotype expresses the brand’s trustworthiness and strength. The 'X' element conveys various intersections and collaborations, reflecting the image of a trusted partner.
The blue color symbolizes stability and reliability, while red represents innovation and passion. This strong contrast harmonizes with HanlaIMS’s CI, effectively showcasing the brand’s dynamism and progressive spirit.